# Taylor Stitch catalog audit

> How Google Shopping and AI shopping agents (ChatGPT, Perplexity, Google AI Mode) read taylorstitch.com's Shopify catalog. Audited 16 October 2026 by catalogaudit from public storefront data only.

- Ad feed health: 83/100 (good)
- AI agent readability: 76/100 (needs work)
- Catalog size: 1,974+ products; 25 flagship products inspected in depth
- 0 of 25 sampled products have an issue that gets items disapproved or throttled in Google Shopping
- 5 of 25 are hard for AI shopping agents to read (about 395 catalog-wide)

## Issues found

1. **Critical: No material, measurements or specs in the product data** (5/25 sampled products; affects AI agents). Agents filter on facts ("merino, under 300g, machine-washable"). With none, the product can't match those queries. How to fix: Add the facts shoppers filter on — material, dimensions, weight, care — to the description and, better, to metafields published in the JSON-LD as additionalProperty. See https://catalogaudit.app/checks#specs_absent
2. **Warning: Barcodes exist in Shopify but aren't exposed in structured data** (25/25 sampled products; affects ad feeds and AI agents). The identifiers are already there — the theme just doesn't publish them, so crawlers and agents never see them. How to fix: Add gtin to each variant's Offer in the theme's JSON-LD from variant.barcode — the data is already in Shopify. See https://catalogaudit.app/checks#gtin_not_in_jsonld
3. **Warning: Very thin description (< 150 characters)** (7/25 sampled products; affects ad feeds and AI agents). Short copy limits which searches the item can match in Shopping and gives agents nothing to quote. How to fix: Expand the description past 150 characters with material, dimensions, use and care — the facts agents quote and feeds match on. See https://catalogaudit.app/checks#description_thin
4. **Warning: Apparel item: color / size / gender / age group not published** (3/25 sampled products; affects ad feeds and AI agents). Google requires these for apparel in key markets (US, UK, DE, FR, JP, BR), and agents filter on them. If they only live in app metafields, no crawler or agent can see them. How to fix: Publish color and size as variant options, and gender and age group as product metafields that both your JSON-LD and your feed read (Shopify's Google & YouTube app uses the mm-google-shopping namespace). See https://catalogaudit.app/checks#apparel_attrs_missing
5. **Warning: Specs buried in prose, not structured** (2/25 sampled products; affects AI agents). Facts exist in paragraphs but not as attributes; agents and feeds have to guess, and usually drop them. How to fix: Move specs out of paragraphs into product metafields and publish them as additionalProperty name/value pairs in the JSON-LD. See https://catalogaudit.app/checks#specs_unstructured

## Store-wide checks

- AI shopping agents can crawl product pages: yes
- Refund policy published: yes
- Shipping policy published: yes

## Products

Scores out of 100 (ad feed / AI agents), worst first:

- The Down Sweater Jacket in Brick Red Waxed Ripstop: 64 / 34
- The Alta Jacket in Montana Plaid Fleece: 64 / 52
- The Miles Sweater Polo in Espresso Merino: 64 / 52
- The Down Vest in Khaki Waxed Ripstop: 76 / 46
- The Jack in Heather Moss Pincord: 76 / 46
- The Jack in Heather Plum Pincord: 76 / 46
- The Jack in Mulch Check Pincord: 76 / 46
- The Organic Cotton Crew in Canyon Waffle: 88 / 88
- The Hatteras Anorak in Fatigue Olive Dry Wax Canvas: 88 / 88
- The Breakwater Pant in Black Cherry Sashiko: 88 / 88
- The Jack in Valley Plaid Waffle: 88 / 88
- The Organic Cotton Crew in Vintage White Stripe Waffle: 88 / 88
- The Carnegie Pant in Walnut Herringbone Wool: 88 / 88
- The Jack in Saffron Waffle: 88 / 88
- The Division Shirt in Sunset Check: 88 / 88
- The Organic Cotton Short Sleeve Crew in Saffron Waffle: 88 / 88
- The Organic Cotton Short Sleeve Crew in Heather Grey Waffle: 88 / 88
- The Seafarer Beanie in Natural Donegal: 88 / 88
- The Maritime Shirt Jacket in Heather Olive Wool: 88 / 88
- The Jack in Fern Twist Waffle: 88 / 88
- The Carnegie Pant in Coal Herringbone Wool: 88 / 88
- The Seafarer Rollneck Sweater in Olive Donegal: 88 / 88
- The Organic Cotton Crew in Soil Waffle: 88 / 88
- The Seafarer Beanie in Ember Donegal: 88 / 88
- The Maritime Shirt Jacket in Navy Shadow Plaid Wool: 88 / 88

## Fixed products

catalogaudit rebuilt the 5 lowest-scoring products into complete structured data (JSON-LD), Shopify metafields and Google feed rows: The Down Sweater Jacket in Brick Red Waxed Ripstop; The Alta Jacket in Montana Plaid Fleece; The Miles Sweater Polo in Espresso Merino; The Down Vest in Khaki Waxed Ripstop; The Jack in Heather Moss Pincord. The fixed payloads are on the report page.

## Method

Everything comes from public storefront data: /products.json, the storefront Ajax API and each product page's JSON-LD, robots.txt and policy pages, checked against Google Merchant Center's product data specification and schema.org's Product vocabulary. Every check: https://catalogaudit.app/checks

Full report: https://catalogaudit.app/reports/taylorstitch.com