Needs work
Ad feed health
Google Shopping & Meta catalogs3 of 25 sampled products have an issue that gets items disapproved or throttled in Google Shopping — roughly 83 products across the 691.
Published audit · 16 October 2026
Allbirds
How Google Shopping and AI shopping agents read www.allbirds.com
We read Allbirds' storefront the way Google's crawler and agents like ChatGPT, Perplexity and Google AI Mode do — no login, no app install — and checked 25 flagship products of 691 against Merchant Center's rules and agent readability.
Poor
AI agent readability
ChatGPT · Perplexity · Google AI Mode10 of 25 are hard for AI shopping agents to read: key buying facts are missing or locked in prose and images — roughly 276 products catalog-wide.
Ready to use
We fixed 5 of Allbirds' products
The lowest-scoring products from the sample, rebuilt into complete structured data, Shopify metafields and Google feed rows.
Women's Dream Pant - Botanic Red8 problems found, 8 fixes ready
Women's Cruiser Coastal - True Navy (Blizzard Sole)7 problems found, 8 fixes ready
Men's Canvas Runner NZ - Deep Navy Stripes (Blizzard Sole)5 problems found, 6 fixes ready
Women's Cruiser Coastal - Brick (Blizzard Sole)7 problems found, 8 fixes ready
Women's Canvas Runner NZ - Deep Navy Stripes (Blizzard Sole)5 problems found, 6 fixes ready
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Enter your work email to open the rebuilt products and download their JSON-LD, Shopify metafields and feed rows.
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What we found
11 issues, 2 critical
Most severe first, with how many of the 25 sampled products each one affects.
-
Critical
No material, measurements or specs in the product data
Agents filter on facts ("merino, under 300g, machine-washable"). With none, the product can't match those queries.
How to fix Add the facts shoppers filter on — material, dimensions, weight, care — to the description and, better, to metafields published in the JSON-LD as additionalProperty.
18/25products -
Critical
Missing description
Description is a required feed attribute; agents have nothing to reason over.
How to fix Write a description that covers what the product is, what it's made of, its fit or dimensions, and who it's for.
3/25products -
Warning
Barcodes exist in Shopify but aren't exposed in structured data
The identifiers are already there — the theme just doesn't publish them, so crawlers and agents never see them.
How to fix Add gtin to each variant's Offer in the theme's JSON-LD from variant.barcode — the data is already in Shopify.
25/25products -
Warning
Specs buried in prose, not structured
Facts exist in paragraphs but not as attributes; agents and feeds have to guess, and usually drop them.
How to fix Move specs out of paragraphs into product metafields and publish them as additionalProperty name/value pairs in the JSON-LD.
7/25products -
Warning
Variants aren't described in structured data
Agents can't tell which sizes/colors exist or are in stock, so they can't answer "do you have it in M, in blue?"
How to fix Describe the product as a ProductGroup with hasVariant, or one Offer per variant, so each size and color carries its own price, availability, SKU and GTIN.
6/25products -
Warning
Material / color / pattern not in structured data
These are the attributes Google and AI agents filter on; they're absent from the machine-readable layer.
How to fix Publish color, material and pattern in the JSON-LD (the Product properties of the same names), filled from variant options or metafields.
6/25products -
Warning
No product type
Without a product type, mapping to Google's taxonomy (and bidding by category) falls back to guesswork.
How to fix Fill in the product type (or Shopify product category) for every product so it maps cleanly to Google's product taxonomy.
5/25products -
Warning
Very thin description (< 150 characters)
Short copy limits which searches the item can match in Shopping and gives agents nothing to quote.
How to fix Expand the description past 150 characters with material, dimensions, use and care — the facts agents quote and feeds match on.
2/25products -
Warning
Apparel item: color / size / gender / age group not published
Google requires these for apparel in key markets (US, UK, DE, FR, JP, BR), and agents filter on them. If they only live in app metafields, no crawler or agent can see them.
How to fix Publish color and size as variant options, and gender and age group as product metafields that both your JSON-LD and your feed read (Shopify's Google & YouTube app uses the mm-google-shopping namespace).
1/25products -
Info
No return / shipping policy in structured data
Google shows shipping and returns annotations only when they're marked up; agents compare stores on exactly this.
How to fix Add hasMerchantReturnPolicy and shippingDetails to the Offers in your JSON-LD, or configure return and shipping policies in Merchant Center.
25/25products -
Info
Images have no alt text
Crawlers and agents that don't run vision read nothing from the images.
How to fix Add alt text to product images in Shopify admin, describing the product, its color and the view.
25/25products
Product by product
25 products inspected
Scores out of 100, worst first. Open a product to see what's wrong with it.
Women's Dream Pant - Botanic Red
49
22
- Warning 7 variants in Shopify, but structured data describes a single offer.
- Warning 7 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Description is 115 characters.Deliciously soft organic cotton meets breathable eucalyptus fiber in the comfiest pajamas your naps have ever seen.
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Warning Not published as a variant option or structured attribute: color, age group.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 1 image(s) has alt text.
Women's Cruiser Coastal - True Navy (Blizzard Sole)
61
16
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 variants in Shopify, but structured data describes a single offer.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Warning Product type is empty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Canvas Runner NZ - Deep Navy Stripes (Blizzard Sole)
55
22
2 critical
- Critical The product has no description.
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Women's Cruiser Coastal - Brick (Blizzard Sole)
61
16
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 variants in Shopify, but structured data describes a single offer.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Warning Product type is empty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Women's Canvas Runner NZ - Deep Navy Stripes (Blizzard Sole)
55
22
2 critical
- Critical The product has no description.
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Cruiser Coastal - Natural White (Medium Gum Sole)
61
16
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 12 variants in Shopify, but structured data describes a single offer.
- Warning 12 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Warning Product type is empty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Cruiser Terry - Warm White (Warm White Sole)
55
22
2 critical
- Critical The product has no description.
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Cruiser Coastal - True Navy (Blizzard Sole)
61
16
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 12 variants in Shopify, but structured data describes a single offer.
- Warning 12 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Warning Product type is empty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Cruiser Coastal - Light Anthracite (Medium Gum Sole)
61
16
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 12 variants in Shopify, but structured data describes a single offer.
- Warning 12 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Warning Product type is empty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Anytime Crew Sock - Natural Black
73
40
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 4 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Description is 109 characters.Light, breathable and made to move and groove without budging. These are socks you’ll never want to take off.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 4 image(s) has alt text.
Men's Runner NZ Slip On - Mushroom (Mushroom Sole)
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Cruiser - Medium Grey (Blizzard Sole)
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 14 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Tree Runner NZ - Medium Grey (Blizzard Sole)
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 14 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Women's Tree Runner NZ - Medium Grey (Blizzard Sole)
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Men's Dasher NZ - Anthracite (Dark Anthracite Sole)
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Women's Dasher NZ - Blizzard/Deep Navy (Blizzard Sole)
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Women's Allbirds Flip Flop - Dusty Pink
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 7 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Anytime No Show Sock - Rugged Beige
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 4 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 2 image(s) has alt text.
Men's Cruiser Slip On - Natural Black (Blizzard Sole)
85
52
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Women's Canvas Cruiser - Port (Natural White Sole)
85
70
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Material/measurements appear only inside paragraphs of copy.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Women's Soft Merino Tee - Natural White
85
70
- Warning 7 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Material/measurements appear only inside paragraphs of copy.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 4 image(s) has alt text.
Anytime No Show Heel Grip Sock - Natural Grey Heather
85
70
- Warning 4 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Material/measurements appear only inside paragraphs of copy.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 3 image(s) has alt text.
Anytime No Show Heel Grip Sock - Natural Black
85
70
- Warning 4 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Material/measurements appear only inside paragraphs of copy.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 3 image(s) has alt text.
Anytime No Show Heel Grip Sock - Blizzard
85
70
- Warning 4 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Material/measurements appear only inside paragraphs of copy.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 3 image(s) has alt text.
Men's Canvas Cruiser - Burnt Olive (Natural White Sole)
85
70
- Warning 13 valid barcode(s) in Shopify, none in the page's structured data.
- Warning Material/measurements appear only inside paragraphs of copy.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Store-wide
Crawlers, policies and the whole catalog
- ✓ AI shopping agents can crawl product pages OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot are allowed
- ✓ Refund policy published /policies/refund-policy
- ✓ Shipping policy published /policies/shipping-policy
Across all 691 products
- ✗ 7 products without a product type can't be mapped to Google's taxonomy reliably
- ✗ 106 products with descriptions under 150 characters thin copy limits Shopping reach and gives agents nothing to quote
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Audit your store free →How this audit works
Everything here comes from public storefront data: /products.json, the storefront Ajax API, each product page's JSON-LD, robots.txt and policy pages. Checks follow Google Merchant Center's product data specification and schema.org's Product vocabulary — see every check. Attributes kept only in app metafields or a separate feed aren't visible publicly — for AI agents, that's the same as missing.
Product fixes were extracted by anthropic/claude-haiku-5.5 from the store's own product photos and copy, and limited to facts those establish; anything it couldn't verify is listed as not determinable rather than guessed. Sample: 25 products — homepage picks first, then spread across product types. Generated 2026-10-16T09:45:44.110Z.