Needs work
Ad feed health
Google Shopping & Meta catalogs1 of 21 sampled products have an issue that gets items disapproved or throttled in Google Shopping — roughly 7 products across the 147.
Published audit · 16 October 2026
Death Wish Coffee
How Google Shopping and AI shopping agents read www.deathwishcoffee.com
We read Death Wish Coffee's storefront the way Google's crawler and agents like ChatGPT, Perplexity and Google AI Mode do — no login, no app install — and checked 21 flagship products of 147 against Merchant Center's rules and agent readability.
Needs work
AI agent readability
ChatGPT · Perplexity · Google AI Mode7 of 21 are hard for AI shopping agents to read: key buying facts are missing or locked in prose and images — roughly 49 products catalog-wide.
Ready to use
We fixed 5 of Death Wish Coffee's products
The lowest-scoring products from the sample, rebuilt into complete structured data, Shopify metafields and Google feed rows.
Hidden In Plain Sight Snapback5 problems found, 1 fix ready
Hell Hound Mug5 problems found, 1 fix ready
Hell Hound Pet Bandana5 problems found, 1 fix ready
Gingerdead Coffee5 problems found, 2 fixes ready
Crossbones Klean Kanteen Mug4 problems found, 1 fix ready
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What we found
9 issues, 2 critical
Most severe first, with how many of the 21 sampled products each one affects.
-
Critical
No material, measurements or specs in the product data
Agents filter on facts ("merino, under 300g, machine-washable"). With none, the product can't match those queries.
How to fix Add the facts shoppers filter on — material, dimensions, weight, care — to the description and, better, to metafields published in the JSON-LD as additionalProperty.
10/21products -
Critical
Invalid GTIN / barcode
Merchant Center rejects invalid GTINs ("Invalid value [gtin]"); the item is disapproved until fixed.
How to fix Correct the barcode in Shopify admin (product → variant → Barcode) to the 8-, 12-, 13- or 14-digit GTIN from the manufacturer or your GS1 record. If the product has no GTIN, clear the field rather than entering a SKU.
1/21products -
Warning
Material / color / pattern not in structured data
These are the attributes Google and AI agents filter on; they're absent from the machine-readable layer.
How to fix Publish color, material and pattern in the JSON-LD (the Product properties of the same names), filled from variant options or metafields.
20/21products -
Warning
No GTIN on any variant
Branded products without GTINs get "limited performance" in Shopping and can't be matched to the same product across sellers by agents.
How to fix Add the manufacturer's GTIN to each variant's Barcode field. For your own brand, license GTINs from GS1; for custom or handmade items without one, submit identifier_exists = no.
13/21products -
Warning
Specs buried in prose, not structured
Facts exist in paragraphs but not as attributes; agents and feeds have to guess, and usually drop them.
How to fix Move specs out of paragraphs into product metafields and publish them as additionalProperty name/value pairs in the JSON-LD.
11/21products -
Warning
Apparel item: color / size / gender / age group not published
Google requires these for apparel in key markets (US, UK, DE, FR, JP, BR), and agents filter on them. If they only live in app metafields, no crawler or agent can see them.
How to fix Publish color and size as variant options, and gender and age group as product metafields that both your JSON-LD and your feed read (Shopify's Google & YouTube app uses the mm-google-shopping namespace).
2/21products -
Info
No return / shipping policy in structured data
Google shows shipping and returns annotations only when they're marked up; agents compare stores on exactly this.
How to fix Add hasMerchantReturnPolicy and shippingDetails to the Offers in your JSON-LD, or configure return and shipping policies in Merchant Center.
20/21products -
Info
Very short title (< 25 characters)
Feed titles that include brand, product type and key attribute get more impressions.
How to fix Lengthen the feed title to brand + product type + key attribute, e.g. "Acme Women's Merino Crew Sweater – Navy".
8/21products -
Info
Images have no alt text
Crawlers and agents that don't run vision read nothing from the images.
How to fix Add alt text to product images in Shopify admin, describing the product, its color and the view.
1/21products
Product by product
21 products inspected
Scores out of 100, worst first. Open a product to see what's wrong with it.
Hidden In Plain Sight Snapback
61
31
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Warning Not published as a variant option or structured attribute: color, size, gender, age group.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Hell Hound Mug
70
40
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 14 characters.Hell Hound Mug
Hell Hound Pet Bandana
70
40
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 22 characters.Hell Hound Pet Bandana
Gingerdead Coffee
70
40
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning None of the 3 variant(s) has a barcode/GTIN.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 17 characters.Gingerdead Coffee
Crossbones Klean Kanteen Mug
55
55
2 critical
- Critical 1 of 1 variant barcode(s) aren't valid GTINs."UMKKCM23"
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Call of the Wild Mug
70
40
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 20 characters.Call of the Wild Mug
Fight or Flight Sampler Kit
73
40
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info None of the 5 image(s) has alt text.
Chaos and Coffee Pet Tag Set
73
43
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Pumpkin Chai Coffee
70
58
- Warning None of the 3 variant(s) has a barcode/GTIN.
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 19 characters.Pumpkin Chai Coffee
Maple Cinnamon Coffee
70
58
- Warning None of the 3 variant(s) has a barcode/GTIN.
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 21 characters.Maple Cinnamon Coffee
White Chocolate Pistachio Coffee
73
61
- Warning None of the 3 variant(s) has a barcode/GTIN.
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
White Chocolate Pistachio Ground Bundle
73
61
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
White Chocolate Pistachio Klean Kanteen (20oz)
73
61
- Warning None of the 1 variant(s) has a barcode/GTIN.
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Dark Roast Instant Coffee
85
55
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Gingerdead Single-Serve Pods
85
55
1 critical
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Back to Campus Tee Bundle
76
64
- Warning None of the 6 variant(s) has a barcode/GTIN.
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Not published as a variant option or structured attribute: color, age group.
Power Surge Coffee
82
70
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 18 characters.Power Surge Coffee
Coconut Caramel Coffee
82
70
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 22 characters.Coconut Caramel Coffee
Pumpkin Chai Single-Serve Pods
85
73
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Power Surge Single-Serve Pods
85
73
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Coconut Caramel Single-Serve Pods
85
73
- Warning Material/measurements appear only inside paragraphs of copy.
- Warning Structured data has no color, size, material, pattern or additionalProperty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Store-wide
Crawlers, policies and the whole catalog
- ✓ AI shopping agents can crawl product pages OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot are allowed
- ✓ Refund policy published /policies/refund-policy
- ✓ Shipping policy published /policies/shipping-policy
Across all 147 products
- ✗ 1 product without a product type can't be mapped to Google's taxonomy reliably
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Audit your store free →How this audit works
Everything here comes from public storefront data: /products.json, the storefront Ajax API, each product page's JSON-LD, robots.txt and policy pages. Checks follow Google Merchant Center's product data specification and schema.org's Product vocabulary — see every check. Attributes kept only in app metafields or a separate feed aren't visible publicly — for AI agents, that's the same as missing.
AI enrichment was not used for this report; the fixes shown are built deterministically from the store's Shopify data. Sample: 21 products — homepage picks first, then spread across product types. Generated 2026-10-16T09:05:22.569Z.