Good
Ad feed health
Google Shopping & Meta catalogs2 of 25 sampled products have an issue that gets items disapproved or throttled in Google Shopping — roughly 60 products across the 749.
Published audit · 16 October 2026
Rothy's
How Google Shopping and AI shopping agents read rothys.com
We read Rothy's storefront the way Google's crawler and agents like ChatGPT, Perplexity and Google AI Mode do — no login, no app install — and checked 25 flagship products of 749 against Merchant Center's rules and agent readability.
Good
AI agent readability
ChatGPT · Perplexity · Google AI Mode1 of 25 are hard for AI shopping agents to read: key buying facts are missing or locked in prose and images — roughly 30 products catalog-wide.
Ready to use
We fixed 5 of Rothy's products
The lowest-scoring products from the sample, rebuilt into complete structured data, Shopify metafields and Google feed rows.
The Jodhpur Boot5 problems found, 1 fix ready
The Ivy Sneaker - ReVelvet™ Cobalt2 problems found, 2 fixes ready
The Point III - ReVelvet™ Russet1 problem found, 1 fix ready
The Penny Clog - ReVelvet™ Bistro1 problem found, 1 fix ready
The Penny Loafer - ReVelvet™ Russet1 problem found, 1 fix ready
Is this your store?
Enter your work email to open the rebuilt products and download their JSON-LD, Shopify metafields and feed rows.
We'll email you this report's link. No newsletter; one follow-up at most. Privacy
What we found
6 issues, 3 critical
Most severe first, with how many of the 25 sampled products each one affects.
-
Critical
Missing description
Description is a required feed attribute; agents have nothing to reason over.
How to fix Write a description that covers what the product is, what it's made of, its fit or dimensions, and who it's for.
1/25products -
Critical
No material, measurements or specs in the product data
Agents filter on facts ("merino, under 300g, machine-washable"). With none, the product can't match those queries.
How to fix Add the facts shoppers filter on — material, dimensions, weight, care — to the description and, better, to metafields published in the JSON-LD as additionalProperty.
1/25products -
Critical
Structured-data availability differs from real stock
Google disapproves for "Mismatched value [availability]"; agents recommend items that can't be bought (or skip ones that can).
How to fix Generate availability per variant from variant.available (InStock or OutOfStock) instead of hard-coding it, with one Offer per variant.
1/25products -
Warning
No product type
Without a product type, mapping to Google's taxonomy (and bidding by category) falls back to guesswork.
How to fix Fill in the product type (or Shopify product category) for every product so it maps cleanly to Google's product taxonomy.
1/25products -
Info
No return / shipping policy in structured data
Google shows shipping and returns annotations only when they're marked up; agents compare stores on exactly this.
How to fix Add hasMerchantReturnPolicy and shippingDetails to the Offers in your JSON-LD, or configure return and shipping policies in Merchant Center.
25/25products -
Info
Very short title (< 25 characters)
Feed titles that include brand, product type and key attribute get more impressions.
How to fix Lengthen the feed title to brand + product type + key attribute, e.g. "Acme Women's Merino Crew Sweater – Navy".
1/25products
Product by product
25 products inspected
Scores out of 100, worst first. Open a product to see what's wrong with it.
The Jodhpur Boot
52
22
2 critical
- Critical The product has no description.
- Critical No material, measurements or care information in the product description or structured data — the fields feeds and agents ingest.
- Warning Product type is empty.
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
- Info Title is only 16 characters.The Jodhpur Boot
The Ivy Sneaker - ReVelvet™ Cobalt
67
67
1 critical
- Critical 11 offer(s) publish the wrong stock status.ReVelvet™ Cobalt / 6: page says InStoreOnly, store says in stock; ReVelvet™ Cobalt / 6.5: page says InStoreOnly, store says in stock; ReVelvet™ Cobalt / 8.5: page says InStoreOnly, store says in stock
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Point III - ReVelvet™ Russet
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Penny Clog - ReVelvet™ Bistro
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Penny Loafer - ReVelvet™ Russet
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Max Square Ballerina - ReVelvet™ Spotted Cat
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Double Buckle Mary Jane - ReVelvet™ Mulberry
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Casual Clog - ReVelvet™ Khaki Cat
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Point II - Deep Sea Mesh
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Kids Tux Bow Mary Jane - ReVelvet™ Black
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Men's Court Sneaker - ReVelvet™ Deep Navy
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Bow Point II - Powder Blue
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Knot Point II - Candied Berry
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Penny Clog - Soft Black
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Baby Moc - Frosted Teddy
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Jodhpur Boot - ReVelvet™ Bistro
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The D'Orsay Point - Daffodil Stripe
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Kids Mary Jane - ReVelvet™ Metallic Twinkleberry
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Teddy Kids Slipper - Oat Milk
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Teddy Men's Slipper - Newsprint
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Classic Boot - ReVelvet™ Russet
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Teddy Buckle Clog - ReVelvet™ Russet
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Almond Ballet - ReVelvet™ Portobello Captoe
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Block Heel Loafer - ReVelvet™ Dark Herringbone
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
The Almond Mary Jane - ReVelvet™ Black
97
97
- Info Offers carry no hasMerchantReturnPolicy or shippingDetails.
Store-wide
Crawlers, policies and the whole catalog
- ✓ AI shopping agents can crawl product pages OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot are allowed
- ✓ Refund policy published /policies/refund-policy
- ✓ Shipping policy published /policies/shipping-policy
Across all 749 products
- ✗ 185 products without a product type can't be mapped to Google's taxonomy reliably
- ✗ 186 products with descriptions under 150 characters thin copy limits Shopping reach and gives agents nothing to quote
Get the same report for your store
Enter your store and get both scores, every issue, and your five worst products rebuilt from your own photos and copy — free, in about a minute.
Audit your store free →How this audit works
Everything here comes from public storefront data: /products.json, the storefront Ajax API, each product page's JSON-LD, robots.txt and policy pages. Checks follow Google Merchant Center's product data specification and schema.org's Product vocabulary — see every check. Attributes kept only in app metafields or a separate feed aren't visible publicly — for AI agents, that's the same as missing.
AI enrichment was not used for this report; the fixes shown are built deterministically from the store's Shopify data. Sample: 25 products — homepage picks first, then spread across product types. Generated 2026-10-16T09:23:30.056Z.