Free tool
Does your product title break Google's rules?
A title that's too long, too short, shouting or promotional gets items disapproved or buried, and AI shopping agents match shoppers' questions against it. Paste a title and we test it against Merchant Center's rules, then optionally rewrite it so it passes.
What we check
Seven checks, the first three straight from Merchant Center's rules
Length: titles over 150 characters are cut off, and under 25 say too little. Promotional words and capitals: “free shipping”, “sale”, “% off” and ALL-CAPS words break Google's editorial rules. These three are the same checks the full audit runs on your catalog.
Size lists: “S M L XL” in one title describes four items at once; each variant is its own item. Brand: Google and AI agents match branded searches on it, so it should be there, ideally first. We also flag decorative symbols, emoji and repeated keywords. See the checks →
Step-by-step fix: Shopify Product Title Optimization for Google Shopping
How long should a Google Shopping product title be?
Up to 150 characters, but only the first 70 or so are reliably shown, so put the brand, product type and the attributes shoppers search for (color, size, material, model) at the start. Titles under 25 characters are too thin to tell Google or an AI agent what the product is.
What counts as promotional text in a product title?
Anything about price or offers: “free shipping”, “sale”, “50% off”, “best price”, “buy now”, “limited time”, exclamation marks. Google's editorial rules disallow it in titles. Offers belong in the sale price field and Merchant Center promotions. ALL-CAPS words are treated the same way, except brand names.
Is the AI rewrite safe to paste into my store?
It only rearranges the facts in your title and the details you give it, and we run the same checks on the result and show it only if it passes. Still read it: the checks can't know whether a fact is true, so make sure it describes your product.
See everything Google and AI agents read
The full audit runs every check on your flagship products, scores your catalog for Google Shopping and AI shopping agents, and rebuilds your five worst products. Free, in about a minute.
Run free auditWant this every title in your catalog checked and fixed? Talk to us: hello@catalogaudit.app