What does catalogaudit check?
Two things: whether your products pass Google Merchant Center's product data rules — what gets items disapproved or throttled in Google Shopping — and whether AI shopping agents like ChatGPT, Perplexity and Google AI Mode can read your products' facts. Every check is listed on the checks page.
Is it safe? Do you need access to my store?
No access at all. We read only public pages — the same things Google's crawler and AI agents see. We never log in, install anything or change your store.
What does it cost?
The audit and the five fixed products are free. If you want your whole catalog fixed and kept clean as products change, we'll talk about that separately. The Shopify app, which applies fixes from your Shopify admin, is free to install.
Why would AI agents skip my products?
A shopper can understand a nice photo and two sentences of copy. An agent answering “merino sweater under €100, machine-washable” needs those facts as structured attributes. If they're missing, it recommends a store that has them.
Should I block GPTBot and other AI crawlers in robots.txt?
That depends on which ones. Blocking training crawlers such as GPTBot, Google-Extended, ClaudeBot or CCBot is a policy choice and doesn't remove you from shopping answers. Blocking the search and assistant crawlers — OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot — does, because they're what fetch your pages when a shopper asks for a recommendation. The audit checks your robots.txt for both.
Is there a Shopify app?
Yes. Catalog Audit on the Shopify App Store runs the same audit inside your Shopify admin and applies the fixes in one click: product category, alt text, attributes, a specifications list, and product structured data through a theme app embed, so you never edit theme code. Each fix shows its before and after and can be undone. It's free to install. This website's audit needs no install at all.
What do you do with my email?
We use it to send you your report and, at most, one follow-up. We don't sell it or add you to a newsletter. Privacy details.